Mag. Pharm. Mihael Minov, Spec.

A highly accomplished Master of Pharmacy (B.Sc. Pharm.) and Postgraduate Specialist in Pharmaceutical Management and Marketing, with a career dedicated to the intersection of clinical expertise and advanced business strategy. By leveraging sophisticated analytical frameworks—such as the BCG Matrix, Product Life Cycle (PLC) analysis, and SWOT modeling—I specialize in optimizing product portfolios and operational workflows within the healthcare sector.

Expertise & Vision
With a deep academic background from the University of Belgrade and the University of Skopje, my professional focus is centered on the Digital Transformation of Healthcare. I am passionate about implementing technological solutions that empower medical professionals to shift their focus from administrative burdens back to their primary mission: patient care.

As the driving force behind Orstor, I provide strategic consulting and digital tools designed to:

Modernize Healthcare Systems: Implementing seamless transitions from legacy processes to digital-first environments.

Strategic Market Analysis: Applying proven marketing research methodologies to position pharmaceutical products and services for maximum impact.

Operational Excellence: Using portfolio matrix models to enhance decision-making and resource allocation in community and hospital pharmacies.

Core Competencies
Strategic Marketing: Expertise in market research, self-medication (OTC) market analysis, and brand positioning.

Pharmaceutical Management: Specialized knowledge in healthcare leadership, hospital pharmacy optimization, and biotechnology implementation.

Digital Innovation: Bridging the gap between traditional pharmaceutical practice and modern health-tech solutions.